To most of us today, the phrase dog days refers to the “sultry” (love that word) days of summer. In the Northern Hemisphere, the dog days of summer are most commonly experienced in the months of July and August, which typically observe the warmest summer temperatures. In the Southern Hemisphere, they typically occur in January and February, in the midst of the austral summer.
Pop quiz: what makes Business-to-Business (B2B) marketing different from Business-to-Consumer (B2C) marketing? Well, a couple of important differences that come to mind are the length of the sales cycle and the complexity of the transaction.
Do you believe in the Tooth Fairy? Santa Claus? The Sales Funnel? Ok, maybe the sales funnel is real, but it has changed almost beyond recognition, as technologies such as the World Wide Web, smartphones, and social media have brought about significant changes in the way marketing and sales interact with prospective customers. These technologies require us to rethink the sales funnel: the traditional picture is a simple and appealing metaphor, but does not reflect today’s reality. It’s no longer true that potential buyers enter at one end of a sales funnel and work their way through it in a nice, orderly way, with some number of them emerging at the other end to make an actual purchase.
I was in a meeting with a client reviewing a project and the question came up on whether or not we should include a QR code. There was a bit of a disagreement – it was mostly friendly banter via email, each side finding articles to support their argument. One person thought we should dump QR codes because they are outdated and overrated, and no one uses them anymore – she certainly doesn’t and none of her friends do. In the end, we decided not to add it to this particular project because it didn’t really warrant it. However, the debate continues on whether or not we should be utilizing them at all. This got me to thinking I should really open this conversation up to others, so here we are! Read on and then tell me what you think.
It’s easy to get caught up in modern technology when marketing your business. Websites, email, and social media are convenient and can allow you to respond instantly to changing market conditions. However, the cost of some of these options can add up when you factor in the cost of technology services to track and analyze results. If you don’t have it in your budget to add the bells and whistles, relying exclusively on bits and bytes to get your message across could find you barking up the wrong tree. So until you have the budget, get out there and pound the pavement – get to know your customers and their needs. One of the best way to do this is good old-fashioned face-to-face marketing. Marketing is, above all, about creating personal relationships with your customers, so get personal. Consider implementing just one of these 4 face-to-face marketing strategies…