“Reports of my death have been greatly exaggerated,” humorist Mark Twain is supposed to have quipped. The same may be said of many of the dire forecasts regarding the imminent demise of print media of all types, including newspapers, magazines, books, and printed marketing materials.
A large part of Google’s success as a search engine has been due to its patented PageRank algorithm. This works by using the number of links that point to a given page, and the quality of those links, to determine how important the linked page is. The underlying assumption – which has worked well in practice – is that links to a page are a form of endorsement, and that a page that has a lot of links pointing to it is more important and should be placed higher in the results returned for a search. Because of this, content creators have worked hard to improve the numbers of links to their pages. But there is a new kid on the block that you need to get to know if you want to help your content reach the top of search engine listings – Google’s Author Rank.
What would Halloween be without dressing up our beloved pets in funny or scary costumes? 22 million Americans plan to dress up their pets for Halloween. It’s no longer enough to find a creative, fun or scary costume for ourselves, now we have the added pressure of finding just the right costume for our pets! This trend doesn’t seem to be waning, according to the National Retail Federation’s Halloween Spending Survey, pet parents will be spending $330 million on costumes for their furry kids. That’s a 65% increase from what was spent in 2010. The most popular costume is a pumpkin, closely followed by a hot dog (of course!), cat and devil.
What we’re wondering is how many will illustrate their dogs as a Halloween character? MWAHAHA! Happy Howl-o-ween. Beware! Frankenquigley could show up at your doorstep tonight!
If you have not taken a critical look at your company’s logo in a while, now might be as good a time as any. Here are some points to consider… Your business has probably evolved over the years: does the logo reflect your current brand and positioning, or is it out of date? Your logo is intended to identify your company and communicate something about it to others: conduct some research with customers and prospective customers to see what the logo says to them about your company. Do they see “comfortable and traditional” when you are trying to say “innovative and exciting?”
Use of color is a very important component of your branding. According to one study, people subconsciously judge an environment or a product within the first 90 seconds of seeing it, with up to 90% of the impression being based on color. For that reason alone, the colors you choose for your brand should be based on what your company or product stands for, rather than simply going with a color that subjectively appeals to you.