Ruff Haus Blog - Sage Advice On Everything from Branding and Design to Dog!
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Branding & Marketing
Please excuse me while I wipe the drool from my chin! I just finished reading a blog article at eyeondesign.aiga.org about Mad Med – how designers are hooked on it and how we gobble up the visual candy being served on every level from the hidden gems in the background to the opening graphics.
How do you know it’s time to redesign your website? It really boils down to 3 key reasons: Usability, Messaging and Technology. Read on to gain insight and a few tips from Ruff Haus
Recently I was in a new business meeting and I had someone ask me "What is marketing to you?" Right then, I realized no one has ever asked me that question before.
What better way to add some playful pizazz to your Halloween-themed marketing materials this month than grabbing a nice creeeeeepy font!
Pop quiz: what makes Business-to-Business (B2B) marketing different from Business-to-Consumer (B2C) marketing? Well, a couple of important differences that come to mind are the length of the sales cycle and the complexity of the transaction.
Has the Sales Funnel changed almost beyond recognition, as technologies such as the World Wide Web, smartphones, and social media have brought about significant changes in the way marketing and sales interact with prospective customers.
I was in a meeting with a client reviewing a project and the question came up on whether or not we should include a QR code because they're outdated and overrated, and no one uses them anymore. Has the QR Code worn out it's welcome?
Don’t get caught up in technology when marketing your business. Websites, email, and social media are convenient. However, the cost of some of these options can add up when you factor in the cost to track and analyze results.
“Reports of my death have been greatly exaggerated,” humorist Mark Twain is supposed to have quipped. The same may be said of many of the dire forecasts regarding the imminent demise of print media of all types, including newspapers, magazines, books, and printed marketing materials.
A large part of Google’s success as a search engine has been due to its patented PageRank algorithm. This works by using the number of links that point to a given page, and the quality of those links, to determine how important the linked page is.
If you have not taken a critical look at your company’s logo in a while, now might be as good a time as any. Your business and brand has probably evolved over the years - Here are some points to consider...
A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.
