Pop quiz: what makes Business-to-Business (B2B) marketing different from Business-to-Consumer (B2C) marketing? Well, a couple of important differences that come to mind are the length of the sales cycle and the complexity of the transaction.
Viewing entries tagged
On top of being informative, entertaining, and persuasive, a company's business to business content must evoke its brand identity and add value in a clear way. Many successful B2B content strategies find the trick is threefold.
Oh, the social share button as common as it is controversial. Facebooks Like or Twitters Tweet or Googles +1 or Pinterests Pin-It provide an easy way for site visitors to share your content while you reap the SEO and social benefits...