Pop quiz: what makes Business-to-Business (B2B) marketing different from Business-to-Consumer (B2C) marketing? Well, a couple of important differences that come to mind are the length of the sales cycle and the complexity of the transaction.
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B2B
On top of being informative, entertaining, and persuasive, a company's business to business content must evoke its brand identity and add value in a clear way. Many successful B2B content strategies find the trick is threefold.
Oh, the social share button as common as it is controversial. Facebooks Like or Twitters Tweet or Googles +1 or Pinterests Pin-It provide an easy way for site visitors to share your content while you reap the SEO and social benefits...