A large part of Google’s success as a search engine has been due to its patented PageRank algorithm. This works by using the number of links that point to a given page, and the quality of those links, to determine how important the linked page is.
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On top of being informative, entertaining, and persuasive, a company's business to business content must evoke its brand identity and add value in a clear way. Many successful B2B content strategies find the trick is threefold.
You know content marketing is a must have but how do you manage it? In comes the editorial calendar. Choose your tool, decide on frequency, make a strategic plan and select topics so you can spend more time writing instead of staring at a blank page.
Oh, how the search for interesting and thought-provoking ideas to provide feedback and insight on in your company blog is a never-ending job... But really, how does one continually come up with fresh ideas to write about?
Effective content marketing is basically a balancing act. You've got to create compelling and charismatic content, publish it, and then manage your social media while simultaneously maintaining relationships with current customers and attracting new, potential customers. Whoa!
First of all, blogs drive traffic to your website. Second, blogs offer a way to keep people informed, engaged and intrigued by providing them useful information. Third, blogs can provide an additional revenue stream through online advertisements.