Feel that you're babbling away on social media and no one’s listening, or they aren't participating in the conversation? It's difficult to build a relationship with someone if the conversation is always one-sided. To connect and improve engagement, you need to get creative.
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Word-of-mouth advertising is arguably the most desirable type of advertising for any business. Testimonials are essentially word-of-mouth advertising – the only difference is they are written down.
If you already blog on a regular (or at least somewhat regular) basis, you can turn your blog posts into a email newsletter automatically whenever you update your blog. Did we mention that the process is automatic?! It is called RSS-to-Email.