I was in a meeting with a client reviewing a project and the question came up on whether or not we should include a QR code because they're outdated and overrated, and no one uses them anymore. Has the QR Code worn out it's welcome?
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Chances are you're familiar with QR codes by now. There are literally thousands of ways for a business to use QR codes to its advantage. A call to action, a tangible offering, a way to save your customers time, efforts, and money, to name a few.
Do you like the idea of QR Codes but find them a bit "clunky" and challenging to incorporate into your brand look? Microsoft came up with a more aesthetically pleasing bar code that is poised to quickly replace today's QR Code.
What is a QR Code? It's a two dimensional bar code that can store different kinds of information, such as your phone number, website address, or a specific URL. It looks like a jumbled up checkerboard-like pattern of shapes arranged in a square. QR stands for Quick Response.