Being a page administrator on Facebook means having the power to, in multiple ways, target your business' posts and wall activity toward specific users. This power translates directly into advantages when you tap into the features that Facebook's Targeting Specs has to offer.
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How to Write Benefit-Driven Copy Part 2: The main idea behind benefit-driven copy is to effectively engage readers and establish credibility. People want to know how features translate to benefits, thus making their lives easier, more enjoyable.