Brand inconsistency can have a significant impact on brand recognition and recognition is how you build brand equity. Take a look at easy ways you can avoid the common pitfalls of inconsistent branding:
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If your client asked one of your employees what the meaning is behind your logo, could they answer the question? How about if someone asked what the brand purpose is? For that matter, can you as the owner of your business answer these questions?
Screen grabs from the Kenwood case study video for Montrose Travel Corporate Services in the final editing phase - we're incorporating a bit of dynamic type for message emphasis and weaving in graphic brand elements. It's all about brand consistency and personality!