Since the conversation started on legalizing recreational marijuana in California, I've been considering adding cannabis to our target markets. This market is headed toward serious growth and a rapid shift in thinking about branding and marketing is needed to compete for a new kind of customer.
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It’s common for clients to refer to their logo as their brand, when in fact it’s really one of many cues that connect your audience to your brand.Every time your customers and potential customers interact with your organization, they’re being influenced – it’s up to you to decide how.
If you have not taken a critical look at your company’s logo in a while, now might be as good a time as any. Your business and brand has probably evolved over the years - Here are some points to consider...
A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.
Your logo’s chief function is to identify your company or brand. Whether it is new or an update, a successful logo should be readily recognizable and reflect your corporate identity–the main characteristics you wish to convey about your company.
The name of a product, service, or company can have a huge impact on potential clients’ perceptions. Coming up with a good name is not a simple process. Here are eight important things to consider when coming up with a name for a brand.