How to Prite Benefit-Driven Copy Part 3: Prioritize & Write | Compelling copy must reflect the type of audience a business intends to reach - it's not only about what you say, but also how you say it and where it stands in the arrangement.
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"What the heck is benefit-driven copy and why is it so important?" Well, in short, it’s a way to describe a product or service in terms of benefits offered to your target audience. It entices them by specifically explaining how each feature will deliver a particular benefit.