A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.
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Choosing the right colors is the surefire path to brand recognition. Colors are impressive enough to attract attention, evoke emotion, promote participation, increase memory, and ultimately affect purchasing decision - making them powerful non-verbal communication.
Here at Ruff Haus Designs we are passionate about color management. We live in a world full of color and we are faced daily with the challenges of maintaining color consistency for the brands we manage.
A corporate identity is for inspiring trust, recognition, and admiration for a company or product and it's up to the designer to create a logo that will do its job and do it well. The corporate identity should identify a company's goals, values, and personality.