Viewing entries tagged
color consistency

Picking a Color for Your Brand

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Picking a Color for Your Brand

A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.

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The Importance of Color in Marketing

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The Importance of Color in Marketing

Choosing the right colors is the surefire path to brand recognition. Colors are impressive enough to attract attention, evoke emotion, promote participation, increase memory, and ultimately affect purchasing decision - making them powerful non-verbal communication.

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