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Viewing entries tagged
copywriting
Figuring out what to write about is difficult. Most of us must first get past the challenge of coming up with topics to write about before we even tackle the act of writing. If that sounds like you, here are seven of my favorite ways to get the words flowing.
How to Prite Benefit-Driven Copy Part 3: Prioritize & Write | Compelling copy must reflect the type of audience a business intends to reach - it's not only about what you say, but also how you say it and where it stands in the arrangement.
"What the heck is benefit-driven copy and why is it so important?" Well, in short, it’s a way to describe a product or service in terms of benefits offered to your target audience. It entices them by specifically explaining how each feature will deliver a particular benefit.
