“Reports of my death have been greatly exaggerated,” humorist Mark Twain is supposed to have quipped. The same may be said of many of the dire forecasts regarding the imminent demise of print media of all types, including newspapers, magazines, books, and printed marketing materials.
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If you already blog on a regular (or at least somewhat regular) basis, you can turn your blog posts into a email newsletter automatically whenever you update your blog. Did we mention that the process is automatic?! It is called RSS-to-Email.
This client highlight is performing double duty. Our client, Montrose Travel, has asked us to help their client, Kenwood, who has established an incentive program for distributors.
If you maintain a strong contacts database, consider customizing your next design project with variable data to add a personal touch to your message. Or if your business caters to multiple audiences, consider creating targeted versions of your marketing piece.