Now some of you may be asking yourselves, "How important can an email signature be, really?" It seems like such a small issue, and that's probably why so many tend to overlook it. But it really is much more important than it appears on the surface.
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email marketing
It’s essential to find the right mix of old- and new-school techniques in regards to branding and marketing. After all, people are still reading magazines and newspapers, watching TV, and listening to the radio, but more and more people are also doing all of these things online.
If you have something to say and can say it well, email marketing can be the ideal channel for staying connected with clients. If you want email marketing to pay off, then honesty, consistency, quality, and succinctness are essential.