The press release is a news release, not an advertisement and not an opportunity to toot your own horn. These written statements are a great way to generate a buzz and attract favorable media attention on a person, place, product or event.
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Pet Etiquette in the Workplace - a How-To Guide for Pet Parents. Whether you spend your weekdays in a large corner office inside a high-rise building downtown, a retail store or an open studio setting like us, there are many perks to bringing your beloved pet to work.
How to Write Benefit-Driven Copy Part 2: The main idea behind benefit-driven copy is to effectively engage readers and establish credibility. People want to know how features translate to benefits, thus making their lives easier, more enjoyable.