It’s common for clients to refer to their logo as their brand, when in fact it’s really one of many cues that connect your audience to your brand.Every time your customers and potential customers interact with your organization, they’re being influenced – it’s up to you to decide how.
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A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.
At Ruff Haus Design we love working with pet oriented businesses, so we were very excited when we were hired to develop the brand identity and collateral for a new pet-centric service - Because You Love Them! (or BYLT!).
A corporate identity is for inspiring trust, recognition, and admiration for a company or product and it's up to the designer to create a logo that will do its job and do it well. The corporate identity should identify a company's goals, values, and personality.