Recently I was in a new business meeting and I had someone ask me "What is marketing to you?" Right then, I realized no one has ever asked me that question before.
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Pop quiz: what makes Business-to-Business (B2B) marketing different from Business-to-Consumer (B2C) marketing? Well, a couple of important differences that come to mind are the length of the sales cycle and the complexity of the transaction.
Has the Sales Funnel changed almost beyond recognition, as technologies such as the World Wide Web, smartphones, and social media have brought about significant changes in the way marketing and sales interact with prospective customers.
I was in a meeting with a client reviewing a project and the question came up on whether or not we should include a QR code because they're outdated and overrated, and no one uses them anymore. Has the QR Code worn out it's welcome?
Don’t get caught up in technology when marketing your business. Websites, email, and social media are convenient. However, the cost of some of these options can add up when you factor in the cost to track and analyze results.
If you have not taken a critical look at your company’s logo in a while, now might be as good a time as any. Your business and brand has probably evolved over the years - Here are some points to consider...
A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.
Your logo’s chief function is to identify your company or brand. Whether it is new or an update, a successful logo should be readily recognizable and reflect your corporate identity–the main characteristics you wish to convey about your company.
The name of a product, service, or company can have a huge impact on potential clients’ perceptions. Coming up with a good name is not a simple process. Here are eight important things to consider when coming up with a name for a brand.
Chances are you're familiar with QR codes by now. There are literally thousands of ways for a business to use QR codes to its advantage. A call to action, a tangible offering, a way to save your customers time, efforts, and money, to name a few.
Project Spotlight: Hot off the computer! This event banner we dreamed up for Montrose Travel Corporate Services is a tall cool one (about 6.7 feet, if you wanted to know).
Choosing the right colors is the surefire path to brand recognition. Colors are impressive enough to attract attention, evoke emotion, promote participation, increase memory, and ultimately affect purchasing decision - making them powerful non-verbal communication.