Brand inconsistency can have a significant impact on brand recognition and recognition is how you build brand equity. Take a look at easy ways you can avoid the common pitfalls of inconsistent branding:
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Managing your social media can be difficult if you have limited resources. Tools like SocialBro, TweetDeck, HootSuite, Sprout Social, and Tweepi–to name a few–are there to aid you in your social media strategies.