Ruff Haus Blog - Sage Advice On Everything from Branding and Design to Dog!
Viewing entries tagged
rebranding
Since the conversation started on legalizing recreational marijuana in California, I've been considering adding cannabis to our target markets. This market is headed toward serious growth and a rapid shift in thinking about branding and marketing is needed to compete for a new kind of customer.
So, did you hear the clothes retailer Gap scrapped its new logo just one week after its introduction? Yup, that's right. And Gap's customers reaction was the direct cause for the rebranding retraction.
