Pop quiz: what makes Business-to-Business (B2B) marketing different from Business-to-Consumer (B2C) marketing? Well, a couple of important differences that come to mind are the length of the sales cycle and the complexity of the transaction.
Viewing entries tagged
Feel that you're babbling away on social media and no one’s listening, or they aren't participating in the conversation? It's difficult to build a relationship with someone if the conversation is always one-sided. To connect and improve engagement, you need to get creative.
Oh, how the search for interesting and thought-provoking ideas to provide feedback and insight on in your company blog is a never-ending job... But really, how does one continually come up with fresh ideas to write about?
Managing your social media can be difficult if you have limited resources. Tools like SocialBro, TweetDeck, HootSuite, Sprout Social, and Tweepi–to name a few–are there to aid you in your social media strategies.
Effective content marketing is basically a balancing act. You've got to create compelling and charismatic content, publish it, and then manage your social media while simultaneously maintaining relationships with current customers and attracting new, potential customers. Whoa!
So is social media right for you? The first step to creating a plan for your social media campaign is to set realistic goals. Ask yourself what you want to achieve through social media marketing? Here are 5 realistic goals you can strive for...
Being a page administrator on Facebook means having the power to, in multiple ways, target your business' posts and wall activity toward specific users. This power translates directly into advantages when you tap into the features that Facebook's Targeting Specs has to offer.
Oh, the social share button as common as it is controversial. Facebooks Like or Twitters Tweet or Googles +1 or Pinterests Pin-It provide an easy way for site visitors to share your content while you reap the SEO and social benefits...
If you already blog on a regular (or at least somewhat regular) basis, you can turn your blog posts into a email newsletter automatically whenever you update your blog. Did we mention that the process is automatic?! It is called RSS-to-Email.
Social media marketing is one of the fastest growing marketing channels today - which of the ever increasing social media channel options work best for you, your business and your customers.
So, did you hear the clothes retailer Gap scrapped its new logo just one week after its introduction? Yup, that's right. And Gap's customers reaction was the direct cause for the rebranding retraction.
These days, we have so many ways to communicate and spread the word with mobile phones, texting, emails, video, and internet. If you aren't already taking advantage of these communication devices, start now!