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Viewing entries tagged
writing
Figuring out what to write about is difficult. Most of us must first get past the challenge of coming up with topics to write about before we even tackle the act of writing. If that sounds like you, here are seven of my favorite ways to get the words flowing.
You know content marketing is a must have but how do you manage it? In comes the editorial calendar. Choose your tool, decide on frequency, make a strategic plan and select topics so you can spend more time writing instead of staring at a blank page.
How to Prite Benefit-Driven Copy Part 3: Prioritize & Write | Compelling copy must reflect the type of audience a business intends to reach - it's not only about what you say, but also how you say it and where it stands in the arrangement.
How to Write Benefit-Driven Copy Part 2: The main idea behind benefit-driven copy is to effectively engage readers and establish credibility. People want to know how features translate to benefits, thus making their lives easier, more enjoyable.
"What the heck is benefit-driven copy and why is it so important?" Well, in short, it’s a way to describe a product or service in terms of benefits offered to your target audience. It entices them by specifically explaining how each feature will deliver a particular benefit.
We constantly sniff around for new products, education, or ways to improve our processes, make life easier for our clients. While on a recent search, we found a great FREE tool that makes it super easy to collaborate online.
