Don’t get caught up in technology when marketing your business. Websites, email, and social media are convenient. However, the cost of some of these options can add up when you factor in the cost to track and analyze results.
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If you have not taken a critical look at your company’s logo in a while, now might be as good a time as any. Your business and brand has probably evolved over the years - Here are some points to consider...
A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.
The name of a product, service, or company can have a huge impact on potential clients’ perceptions. Coming up with a good name is not a simple process. Here are eight important things to consider when coming up with a name for a brand.
If you have something to say and can say it well, email marketing can be the ideal channel for staying connected with clients. If you want email marketing to pay off, then honesty, consistency, quality, and succinctness are essential.
A company anniversary is a great way to generate interest, draw new clients, increase sales, boost company morale and improve employee performance. By attracting attention you establish a competitive advantage and build credibility in your niche.
So is social media right for you? The first step to creating a plan for your social media campaign is to set realistic goals. Ask yourself what you want to achieve through social media marketing? Here are 5 realistic goals you can strive for...
Being a page administrator on Facebook means having the power to, in multiple ways, target your business' posts and wall activity toward specific users. This power translates directly into advantages when you tap into the features that Facebook's Targeting Specs has to offer.