If your client asked one of your employees what the meaning is behind your logo, could they answer the question? How about if someone asked what the brand purpose is? For that matter, can you as the owner of your business answer these questions?
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Developing a new brand image demands so much effort, the last thing you want to do is undermine all that hard work with a less than thoughtful implementation plan.
Here's how to plan the launch of your new branding...