Brand inconsistency can have a significant impact on brand recognition and recognition is how you build brand equity. Take a look at easy ways you can avoid the common pitfalls of inconsistent branding:
Since the conversation started on legalizing recreational marijuana in California, I've been considering adding cannabis to our target markets. This market is headed toward serious growth and a rapid shift in thinking about branding and marketing is needed to compete for a new kind of customer.
If your client asked one of your employees what the meaning is behind your logo, could they answer the question? How about if someone asked what the brand purpose is? For that matter, can you as the owner of your business answer these questions?
Developing a new brand image demands so much effort, the last thing you want to do is undermine all that hard work with a less than thoughtful implementation plan.
Here's how to plan the launch of your new branding...
As children, we are constantly being “graded” - test scores, report cards, and awards. Back then we didn’t always look forward to getting our results, but when we were on our game, we couldn’t wait. As adults, why not get the same sort of reward?
How do you know if that group of people you're networking with - you know, the ones you get together with once a month or even weekly - really knows what you do and when to refer you? You do this little test...
If you're a Millennial, you really don't need to read this — But if you're a GenX'r or Boomer looking to dive into the vast Twitterverse, you may want to brush up on your Social Media terminology before you take the plunge.
As a small to mid-sized business owner, your marketing budget can be one of the most difficult expense items to tackle.
Before you get started on your presentation, ask yourself if PowerPoint is truly the right tool for this presentation. With so many options out there, be sure to choose the right type of presentation for your subject, your audience and your personal style.
Whether your website is an informational or brochure style site, a community or social site, or a robust e-commerce site, take note, there’s something in these 5 website tips for everyone.
It’s common for clients to refer to their logo as their brand, when in fact it’s really one of many cues that connect your audience to your brand.Every time your customers and potential customers interact with your organization, they’re being influenced – it’s up to you to decide how.
Figuring out what to write about is difficult. Most of us must first get past the challenge of coming up with topics to write about before we even tackle the act of writing. If that sounds like you, here are seven of my favorite ways to get the words flowing.