Branding & Packaging in the Growing World of Cannabis in California

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Branding & Packaging in the Growing World of Cannabis in California

Ever since the conversation started on legalizing recreational marijuana here in California, I have been considering adding cannabis to our short list of target markets. This is a market that’s headed toward serious growth and a rapid shift in thinking about how to brand and market is needed to compete for a new kind of customer.

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Here's A Thought... Report Cards Shouldn’t Just Be For Kids

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Here's A Thought... Report Cards Shouldn’t Just Be For Kids

As children, we are constantly being “graded”. We had test scores, homework grades, report cards, and citizenship and sports awards. Back then we didn’t always look forward to getting our results, but when we were on our game, we couldn’t wait. As adults, how often do we get the same sort of reward?

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How to Get Started with Twitter - Everything from Tweeps to Trolls

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How to Get Started with Twitter - Everything from Tweeps to Trolls

If you're a Millennial, you really don't need to read this — you're welcome to, but TBQH, you'll probably roll your eyes at least half a dozen times before you even get through the first few terms. But if you're a GenX'r or Boomer looking to dive into the vast Twitterverse, you may want to brush up on your Social Media terminology before you take the plunge.

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Don’t give your PowerPoint all the Power

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Don’t give your PowerPoint all the Power

Before you get started on your presentation, ask yourself if PowerPoint is truly the right tool for this presentation. With so many options out there, be sure to choose the right type of presentation for your subject, your audience and your personal style.

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7 Ways to Inspire Your Writing

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7 Ways to Inspire Your Writing

Figuring out what to write about is difficult. Most of us must first get past the challenge of coming up with topics to write about before we even tackle the act of writing. If that sounds like you, here are seven of my favorite ways to get the words flowing.

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